‘Writing a book description for a low or medium-content book seems crazy. There is only so much you can say about your journal or coloring book. At least that’s how I felt when I first started Salty Inspirations. Getting creative on how you describe a journal may take a little time, but here is one method I find helpful when writing a book description, The AIDA model.
How to write a book description for low-content books
1. Attention – Capture the buyer’s attention
2. Interest – Keep their attention with interesting information
3. Desire – Show buyers what makes your book different and how it will fix their problem
4. Action – Call to action statement
Let’s digger deeper!
To describe your book to a customer you need to ask yourself a few questions. What is the purpose of your book? Who did you create the book for? What problem does your book solve? Use everyday language. Talk to your customer like you are sitting with them. Maybe, you created a journal because you know journaling can reduce stress. And maybe, you have an aunt who loves cats. When looking for the purr-fect gift, pun intended, you couldn’t find one. So you created a cat journal for your crazy cat lady aunt
But what problem did it solve? In the case of our crazy cat aunt, we solve the problem of reducing stress while having a journal that relates to her favorite thing. Cats!
What else makes your book different? Does your book have drawings on the inside? Does your book have words of affirmation? Is your book more than just a cover? Maybe, it has wide lines for children or the elderly to write. Maybe, it has multiple purposes. List them so you can choose what flows best in your description.
Now that you brainstormed some questions let’s write the description
1. Attention- Capture the buyer’s attention
If the problem we solved was stress reduction because journaling is a healthy habit, we could write:
Are you feeling stressed or mentally exhausted?
2. Interest- Keep their attention with interesting information
Do some quick research on the benefits of journaling. We need to speak to the customer’s interest. We could write:
That stress builds up in the body, manifesting itself in physical, emotional, and mental illness.
Journaling is a very effective tool in stress management. When we write about our thoughts or feelings, we can discover the root cause of our problems and begin to heal from them.
3. Desire- show buyers what makes your journal different and how it will fix their problem
Now, we fix the pain point or problem with our book.
Just taking 5 minutes a day to write down your thoughts could be the difference between feeling great or feeling overwhelmed and hopeless. This journal will start you on a beautiful journey toward daily journaling. Each journal page has drawings of cute cats. Color them in or enjoy the fun they bring while writing.
4. Call to action statement
If we have written our description well, our customer is ready to make the change and fix the problem. We could write: Start reducing your stress with this daily journal. The crazy cat lady in your life will thank you!
The book description is done. Now, we want to add a “features” section. Use bullet points to let buyers know exactly what they are getting with your journal.
Here’s an example
Features:
- beautiful glossy cover
- 6×9
- 120 pages
- wide ruled lines
- each page has cat drawings and footprints for coloring
Next, let’s add a few keywords so Amazon can place your book correctly and customers know what the book is for. These are not the same keywords you will use in the keyword section of your book setup. These are for your book description section. I like to ask the customer a question and throw in a few examples to help get them thinking about who may enjoy the book.
Who is this book good for?
- Anyone who loves cats
- Daily Journal
- Stress reduction
- Meditation
- School notebooks
- Crazy cat lady gifts
Great Job! You’re finished! Your low-content book description should look something like this:
Are you feeling stressed or mentally exhausted?
That stress builds up in the body, manifesting itself in physical, emotional, and mental illness.
Journaling is a very effective tool in stress management. When we write about our thoughts or feelings, we can discover the root cause of our problems and begin to heal from them.
Just taking 5 minutes a day to write down your thoughts could be the difference between feeling great or feeling overwhelmed and hopeless. This journal will start you on a beautiful journey toward daily journaling. Each journal page has drawings of cute cats. Color them in or enjoy the fun they bring while writing.
Start reducing your stress with this daily journal. The crazy cat lady in your life will thank you!
Features:
- beautiful glossy cover
- 6×9
- 120 pages
- wide ruled lines
- each page has cat drawings and footprints for coloring
Who is this book good for?
- Anyone who loves cats
- Daily Journal
- Stress reduction
- Meditation
- School notebooks
- Crazy cat lady gifts
I hope this post helped you write a great book description. Follow us and leave me a comment.
Don’t forget your A+ content, this allows you to show the customer your book visually. If you don’t know how to create A+ Content, here is a link to my post How To Create A+ Content For Low Content Books. I have a video here as well.
After you have published your book and your A+ content you can sit back a rake in the passive income! Wrong! You can use this method for writing your social media posts as well. Read my 5 Free Tips For Promoting Your Low Content Books here. If you are in need of some free promotional help!
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” ―Aristotle
As always, thanks for stopping by for some Salty Inspirations!
If you would like to know if it’s easy to sell low-content books read this post!
